- Why Should I Stop For YOU?| Leave a Comment
You have to love promotions during these economic times. It seems like no matter which way you turn, there is a street team enticing you to try something, engage, and win a cool prize. Sure, creating a personal connection with a brand is great, but is it authentic? As a native New Yorker, I guess [...]
- Brace Yourself - It’s the Coffee Wars!| Leave a Comment
It’s been brewing for a while now, but it’s about to really explode. Not since the cola wars of the ’80s has there been such an aggressive push on a caffeinated beverage. The coffee wars are going into high gear and there really isn’t much we can do about it. Starbucks, the one time champion [...]
- Shopping Isn’t So Much Fun at Old Navy| Leave a Comment
I remember when Old Navy was a fun, value conscious brand that didn’t take itself too seriously. The ads were punchy and cheeky with an element of retro kitsch. Getting a pair of cargo pants, t-shirts, and other basics for work and play at a good price was their trademark. “Shopping is fun again!” was [...]
- Throwing Back the Years….The War Against HFCS| Leave a Comment
There’s a new generation of soft drink wars out there and this one may appear to be sugary sweet, but is chock full of controversy. Lately, high fructose corn syrup (HFCS) has been getting a bad rep, so much so that the Corn Refiners Association put together an ad campaign and a snazzy website claiming [...]