- IKEA Design FAIL….Verdana? Really?| Leave a Comment
Working in advertising, we are pretty aware of design. Design surrounds us and we can differentiate what is good and what may not be so good. Even though I am not a designer, I have many friends that are, and as someone who has reviewed countless portfolios as a creative recruiter, I am naturally drawn [...]
- Are Greeting Cards Relevant in the Digital Age?| Leave a Comment
During the holiday season you get them. On your birthday they come. Sometimes you may get them to congratulate you or wish you to get better. Greeting cards are always appreciated when they come, but with an increasing generation divide between the analog and the digital, are they relevant? With a new Hallmark campaign dubbed, [...]
- The Phone Conversation As We Knew It Is History.| Leave a Comment
The way we communicate has changed rapidly in recent years. It used to be, “reach out and touch someone” but now, for a generation that has grown up screening phone calls and avoiding conversations with people, telephones are becoming the exception as opposed to the rule when it comes to communicating with each other.
Before answering [...]